Dynamic Ad Creation

Your franchisees need the ability to react quickly to events in the local market…but that doesn’t mean you want to compromise your brand!

IFX Intranet dynamic ad creation module allows you the best of both worlds. While you can establish a framework for your brand presentation, images and artwork, franchisees can quickly customise advertisements for their own business.

Quality control
The Dynamic Ad Creation module allows franchisors to protect their brand and meet their legal requirements while enabling franchisees to customise local ad content. The franchisor establishes a set of pre-formatted marketing collateral (from stationery and business cards, to brochures and coupons) which the franchisee can quickly and easily customise online.

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Ad creation

A click of a few buttons allows franchisees to create all sorts of marketing collateral, from business cards and letterheads to brochures, coupons and point-of-sales materials - based on the franchisors pre-formatted options.

The franchisor sets the framework, with high resolution images and pre-approved text available for use ensuring that legal requirements are met in all advertising material bearing your franchise logo.

Franchisees can add local information and offers, using the streamlined process to easily create print-ready collateral at a professional standard.

Campaign tracking
The Dynamic Ad Creation module includes a unique capability to track the production of advertisements, allowing the franchisor to monitor advertising programs and guage results in local franchise markets.

Successful campaigns can then be replicated quickly in other regions and lack-lustre campaigns can be de-briefed with the franchisee to assist them in establishing better promotional capabilities in the future.

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Online print orders
Once franchisees have chosen their required marketing materials, customised them for local use and previewed them online, they have the choice to save them for local printing or to submit them to a commercial printer via IFX Intranet's online ordering module.