Localised web sites

In this day and age, there isn’t a business in operation that hasn’t considered whether or not they should have a web presence. Within the franchise
business structure the logistics become even more complicated. At IFX Intranet, we understand that different members of your franchise team have different requirements for their web presence. We also know that without a strategic approach to implementation, you could end up with your brand 
being represented differently for every location.

The IFX Intranet localised web site solution has been helping franchises to produce localised, ‘unit-specific’ web sites for nearly 10 years. Look at how we can help you:

	Our solution
	Sign off and control
	For the franchisee
	What the customer sees

Our solution
We don’t build ‘shells’ of a website – a quick fix such as this only does half the job for franchisors, and can lead to significant problems at a later date. Our localised web site template programs, which include locator search engines, are custom-designed for the franchise community.

You can specify pre-approved copy and graphics to appear on all localised sites while ensuring that your own site enables the customer to quickly locate the business closest to them by post code, city or map (or other specified criteria) searches.

You can also include 'Request a quote', 'Contact us' or 'Registration' forms on your sites, connecting directly into your IFX Contact Management System. This allows you to really do business online.

Franchisees can provide local content to their own web site quickly and simply via the internet, with local references and the ability to quickly link into local events. You get to control what 'goes live', ensuring that content, language and events are in line with your company policy.

Overall, our Localised Web Sites are a perfect combination of flexibility and control. You can rest easy knowing that you know what is on every site - no matter how many franchisees you have, and your franchisees will be satisfied that they are empowered to react to local market issues.

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Sign off and control
Franchisors can ensure that local content is ‘signed-off’ before it goes live and that centralised content and images are used on all sites. Brand is consistently presented and legal issues easily managed.

Access to site administration is via a security password so that you have full control over who can authorise new content. You can also run reports to check where and when changes have been made - not only allowing you to control content but also assisting in identification of best practices to be shared across all of your franchisees.

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For the franchisee

Knowing how easy it is to get on the web these days, it is very frustrating for a franchisee to see their competitors with a dot-com address and not being able to compete. Despite the threats to create their own sites, most really just want to have a site provided for them...

A franchisee has enough work to do without worrying about whether or not their navigation is appropriately designed or if the server was down at 2 a.m. this morning. For most franchisees, representation on the web is minimum expectation with their franchise purchase. To get local representation and the ability to provide local content is fast becoming a business requirement.

With IFX Intranet Localised Web Sites, accessing their site, updating content and including images is so easy that even the least tech-savvy franchisees will feel comfortable keeping their site up to date. A franchisor can provide access to pre-approved images and up-to-date content pieces so that the franchisee is able to update their site as regularly as they like and keep it looking fresh.

You can link access through your intranet, ensuring that information on best practice web styles is also close at hand!

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What the customer sees
From the customer’s perspective, your franchise is seen as a single, professional organisation with the added touch of having a local focus. Information is directly relevant to their geographical location while they will also easily see that they have the security and service of a larger organisation.

Content management , dynamic ad creation, IFX intranet and data reporting module.